Discussion – Marketing Management
From book: Peter, J. P. & Donnelly, J. H. (2019). A Preface to Marketing Management, 15th ed. New York: McGraw-Hill Education.
Read chapter 1 and 2 and write a 500-word synopsis of your understanding of the marketing concepts. In your posting, include questions about any marketing concepts that are unclear.
Prepare two seperate documents for chapter 1 and 2.
Unfortunately i don’t have the text book yet, so please find it yourself.
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